Even though Nokia has sold its share of the mobile phone market to Microsoft, other Finish companies want to carry on the Nokia legacy.
Helsinki- based HMD Global Oy announced in May that they are planning to release Nokia-branded mobile devices to get Nokia back into the battlefield that is the mobile phone market. Now dominated by Apple, Samsung and Huawei, HMD is still taking the gamble.
After signing a strategic licensing agreement with Nokia, they can now use the Nokia brand on any of their mobile devices for the next decade as well as Nokia patents and licenses.
HMD intends to leverage and grow Nokia’s global brand reach, delivering beautifully designed, high quality products to people all over the world in line with Nokia’s brand promise. HMD intends to invest over USD 500 million over the next three years to support the global marketing of Nokia-branded mobile phones and tablets, funded via its investors and profits from the acquired feature phone business.
Today, HMD announced that they recruited former Rovio CEO, Pekka Rantala. Rovio is the famed company that created Angry Birds. He will be serving as HMD Global Oy’s Chief Marketing Officer.
Rantala’s Nokia experience was from 1994 to 2011, before joining Rovio in 2015 as CEO. That might be the reason why HMD was interested in Rantala.
A decade ago, Nokia was the leader in the mobile device industry until it failed to keep up with the latest technology. Like Blackberry, it lacked the ability to compete against Apple and Google and in the end, lost its market share when the first iPhones launched. Now, HMD wants to bring back Nokia’s glory and dominate the phone market.
Will they succeed? Can they compete with Apple? Google’s OEMS?
Source: India Times