In this day and age, if your business isn’t online, you are missing out on sales. Perform a quick Google search for common services and products one would need in your local town or city; there are most likely pages and pages of results.
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It’s clear that if you want to grow your business or improve it in any way, you’ve got to take it digital. Look at any business that is successful these days; they all run a website and social media accounts. Why is this? Because the two most common places you’ll find a prospect is via search engines and on social media channels.
Your business needs an online presence in order to compete. But what does that entail exactly?
The first place people will look when researching different services is the internet. As a service owner, you’ll want to meet the prospect on the other side of their search with a high-quality website.
If you’re not tech savvy, you can always outsource the design and creation of your website. You’ll want to ensure your front page describes your business and delivers a clear message and theme of what it’s all about.
Essential pages to include on your website are:
Of course, only include the services or products pages if they are relevant to your company.
Social Media Presence
Alongside your website, your social media presence will be the other primary asset for taking your business digital.
Facebook is the most popular social media platform. It combines all the best aspects of other social media channels with status updates, video and the ability to grow a loyal following.
Create a Facebook page for your business, and have some professional graphics made for your profile image and cover photo. Link to your website from your social media accounts, and do the same from your website to your social media channels.
Be sure to post regular content on your Facebook page, as it will show life in your business and entice people to take up your services. As you start to develop a following, you will get interactions on your posts and pages. Always reply and maintain a good level of communication with the public. It will show great customer service and a personal touch, which will result in more sales for your business.
Protecting and Marketing Your Web Presence
You’ll be surprised as to how many businesses create a website and social media channels but never go any further. Once you’ve established a web presence, you need to protect your accounts on all devices you use to conduct business. This is fairly easy to do using a Virtual proxy software service.
Dead pages are prime targets for hackers, which is why it’s important to use a VPN and keep pages active. Once hackers access your page, it’s only a matter of time before they target your other online marketing assets.
To drive business from your online assets, you’ll need to market them! If you’re not clued up on search engine optimization (SEO) or paid advertising online, then you should seek out help from a professional service.
Through combining advertising via search engines and social media, plus regular content updates on your website and social channels, you will create a solid online presence for your entrepreneurial venture.